Who We Are
Whyze is owned and administered by IFMR Rural Finance.
IRF’s mission is to ensure complete access to finance for every individual and every enterprise in remote rural India. This mission is being accomplished by through IRF’s KGFS model which enables the delivery of high quality financial products and services in a convenient, flexible, reliable and continuous manner.
A financial institution deploying IRF’s KGFS model leverages a standard set of processes, products, and technology processes while focusing their efforts on understanding the local economy and each household. It only sells financial products and services as the result of a financial planning process.